Pillow Pets are a brand of stuffed toys with velcro straps which enable them to be converted from a decorative pillow into a stuffed animal. The toys are made from chenille. Pillow Pets were invented by Jennifer Telfer in 2003. They first gained success when Telfer personally sold the toys close to the Christmas season of that year. Pillow Pets have been used for charitable fund raising. Clint, and two sons. In an interview with CNBC, Telfer states that she came up with the idea of functional stuffed toys when her oldest son, then seven, flattened out one of his stuffed animals from sleeping with it often. She decided on a combination of a pillow and a stuffed animal as the concept for Pillow Pets. CJ Products (CJ is a combination of their first initials). Following the meeting, the Telfers were prepared to sell the first toys. The first Pillow Pet was "Snuggly Puppy".

A few weeks later, Telfer discovered that the Pillow Pets were most profitable during the period after Christmas when they were almost sold out at home shows. She later ordered a container of 7,000 Pillow Pets, now in six different animal varieties, and sold all of them in three months. By the end of 2010, CJ Products earned $300,000 in gross sales. According to Telfer, In 2009, CJ Products started using television advertising to promote the Pillow Pets. Commercials aired on children's cable networks such as Nickelodeon and Cartoon Network, and family-oriented networks such as Destination America. An ordinary Pillow Pet is made with chenille fabric. Underneath it is a velcro strap. Given that it starts in pillow position, its strap fastens to the other side in order to transform it into a stuffed toy. If the strap is unfastened again, the Pillow Pet can again be used as a pillow. The original release of Pillow Pets included merely six varieties.

Now, more than one hundred varieties of Pillow Pets have been sold by CJ Products. Current varieties range from scented to body pillow pets, they even have a North Dakota State University pillow pet available as one of the licensed Pillow Pets. Available as one of the licensed Pillow Pets that exist for MLB, NFL, NHL and NCAA sports teams. There are also themed Pillow Pets based on Disney characters. Stuffed toys based on Thomas the Tank Engine, Scooby-Doo, Dora the Explorer, and SpongeBob SquarePants were produced as well. Aside from different themed Pets, they offer a diverse range of different sized Pets. These different sizes range from 11 inches, 14 inches, 18 inches and even 30 inches. The largest of these pets are from their Jumboz Plush set. Pillow Pets even offer different styles such as BodyPillars which are elongated and Pet Beds. Pet Beds are BPA and Phthalates free. CJ Products has also licensed Pillow Pets for three English Premier League football clubs.

Besides stuffed animals, other products bear the Pillow Pets name, such as blankets, slippers, hats, and print pajamas. Brush Pets, which are toothbrushes based on Pillow Pets were also products. Three Pillow Pets books and two board games are also available. In late October 2011, a Pillow Pets video game was released for Nintendo DS. In 2016, a shortly lived web browser game titled Pillow Pets World launched, featuring interactive Pillow Pet related games Derila for Better Sleep children to play for free. As of 2018, it was no longer accessible. CJ Products are known for their charity work, as they have donated Pillow Pets to many causes. In addition to CJ Products, the public have also donated Pillow Pets to help others. In December 2010, Michele McFarland, a human resources worker for Derila Neck Support the Baltimore County Department of Social Services, and her family, all from Catonsville, Maryland, Get Derila Official started a Pillow Pet drive to help children at the Johns Hopkins Hospital. Their initial goal was to donate 200 toys, but they actually donated 250 Pillow Pets to the hospital in time for Christmas Eve.

According to McFarland, residents of New York, New Jersey, Florida, and Georgia helped contribute. A year later, it was announced that McFarland aimed to donate even more Pillow Pets to five hospitals, including Johns Hopkins, by Christmas. She became affiliated with the Casey Cares Foundation and ordered 1,400 Pillow Pets to help the hospitals. Jacob McConahay (then seven) and his family accepted donations of Pillow Pets in the Riley Hospital for Children, in Indianapolis, where Jacob was diagnosed with an aggressive form of cancer. An early childhood volunteer mentioned that Jacob's goal was 1,000 Pillow Pets. CJ Products had heard about Jacob's goal, and they committed to matching the number of Pillow Pets that he collected. McConahay's wish to help children in the Riley Hospital inspired students at China Grove Middle School in North Carolina to donate Pillow Pets to patients at the Jeff Gordon Children's Hospital. 140,000 Pillow Pets in his name.